Madison Run Club - Kit Series

This is a project working for the client Madison Run Club out of Madison, WI that is centered around helping get the comunity out and getting active for the better of everyone and working with people of all ages and background get into the zone. The goal of this project is to have some of the athletic appeal and the photography and artwork used is meant to reflect that. The color scheme being yellow, orange and gray is used to create some contast but also give it a unique and active look in the process.

FEELS: ACTIVE // WELCOMING // FUN // MODIVATIONAL

Software used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Skills used: Creative Concept, Photo Manipulation, Type Hierarchy, Illustration